Post Consumption

The moment is finally upon us as the Covid-19 pandemic sweeps across the globe and how we consume is the cultural shift that has been longed for by environmental justice campaigners. Long will be gone, the days of global travel that we took for granted. Limits to our air time will become a social norm and the reality of infinite access to plane travel will be a memory from our distant past.

The travel industry and those exotic and far off distant places consumers like to boast about as they lunch with friends and family, will no longer have room in reinforcing our position in the social hierarchy. Personally, I don’t care where you’ve been in the world. As a child born in the 70’s and grew in the 80’s I was lucky enough to have been well travelled with my parents who worked hard to give me the opportunity. The only holiday where fascination rooted itself deeply into my psyche was a holiday to Crete, with ancient mosaics near our resort and a visit to the palatial home of the Minoans. In ore, I wandered bewildered, through the museum full of artefacts created before christ existed. I was happy, being in the moment and exploring the history of humanities ancient past.

As an adult, I realised that I didn’t need to go to far off distant places to explore humans, although as an anthropology graduate, I really should have travelled a lot more than I have. I decided in the new millennia that I wouldn’t travel and I became conscious of my carbon footprint, one of the many sacrifices I made. As we transition into a post-consumption society, the strict controls that are being put upon us will most definitely change how we live our lives. The vital resources of the earth that we need to survive will have limits put upon them, there is enough for everyone but the ‘enough’ needs to be equitable. Not more for some and less for others which has been business as usual for far too long now.

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